On 22 and 23 of January, 2015, in the conference hall of hotel “Bansko SPA and Holidays”, Bankso, Bansko Municipality, Bulgaria, was conducted a training for the members of the Network for social entrepreneurship in Southwest Bulgaria on the project “Establishing a network of social enterprises to implement innovative marketing strategies" implemented by Association of South Western Municipalities in partnership with Social Enterprise Coalition, United Kingdom, with the financial support of the Operational Programme "Human Resources Development", co-funded by the European Social Fund of the European Union.
To participate in the meeting were invited representatives of all target groups - Local authorities in the districts of Blagoevgrad and Kyustendil - municipalities Bansko, Blagoevgrad, Bobov dol, Boboshevo, Gotse Delchev, Garmen, Dupnitsa, Kocherinovo, Kresna, Kyustendil, Nevestino, Petrich, Razlog , Rila, Sandanski, Sapareva banya, Satovcha, Simitli, Strumyani, Treklyano, Hadzhidimovo and Yakoruda; Regional authorities - Regional authorities with administrative centers Blagoevgrad and Kyustendil and territorial structures of ASH in both areas; Social enterprises in both areas.
Active participation in the training took fifty representatives of the described target groups. The program of the training included the following modules: Social enterprise – key characteristics, types, possible activities and services; Overview of European practices in the development of social entrepreneurship; Social enterprises in the UK and their impact on society; Business plan to create a social enterprise; Innovative marketing strategies and how to introduce social enterprise market; Institutional support for social enterprises in Bulgaria; exercises and discussions.
The separate training modules were presented by Lyubitsa Tomova – Project Manager; Nadezhda Kukova – coordinator; Charlotte De Ruyver – representative of Social Enterprise Coalition.
Representatives of the target groups participated in exercises and group work to develop a business plan for the creation of social enterprises, asset valuation, pricing, SWOT analysis, competitive environment.
During the training, participants were provided work packages, including folder, pad, pen and print presentations, a best practices corpus on electronic carrier and paper.
All submitted materials meet the requirements for visualization of the OP "Human Resources Development". In the conference room where the meeting was held were located two information banner project.